Got Data: Now What?
April 14, 2012

But the question remains, what is to be done with all this data? Specifically, how do we go from "the bits" to actual understanding that can inform decision-making processes and yield more fundamental scientific understanding? The process of going from data to description to decision has lagged far behind the development of methods for data collection or data storage. The problem is twofold: size and structure. While the sheer enormity of the data complicates processing, the complex internal structure of the data can confound conventional methodologies for analysis.
The analysis of large data sets to provide understanding, and ultimately knowledge, is one of the fundamental intellectual challenges of our time. It falls to practitioners of the mathematical sciences (mathematics, statistics, and computer science) to devise new methods for carrying out analysis tasks, as well as to construct new models or paradigms for thinking about data. Recent history is witness to the successful application of increasingly sophisticated methodologies---mathematical, statistical, and computational---in the study
of high-dimensional data sets. For this reason, we are in a period that is par-
ticularly rich in intellectual opportunities for mathematical scientists to develop novel methods based on their do-main expertise, and to see these develop-
ments translate into value for society. One reason for the choice of "The Data Deluge" as the theme of Mathematics Awareness Month 2012---celebrated in April---is to make everyone with interests in the mathematical sciences aware of the opportunities for innovation.---Gunnar Carlsson and Robert Ghrist, 2012 Mathematics Awareness Month Committee.