Semantics on the Web: How Do We Get There?
It is becoming increasingly clear that the next generation of web search and advertising will rely on a deeper understanding of user intent and
task modeling, and a correspondingly richer interpretation of content on the web. How we get there, in particular, how we understand web content in richer terms than bags of words and links, is a wide open and fascinating question. I will discuss some of the options here, and look
closely at the role that information extraction can play.
Raghu Ramakrishnan, Yahoo! Research